Five Reasons to Care About Your Startup’s Brand
1. Gain Instant Credibility
Polished, coherent brand design adds instant credibility to your startup. No matter what size your company is right now, a well-planned logo and consistent brand appearance will help your company feel more established and professional.
2. Formalize Voice & Personality
Developing a brand forces you to define who you are, where you currently stand and where you want to go. This allows your startup to formalize a voice and personality that customers and investors will recognize going forward.
3. Stand Out
Your brand is what separates and distinguishes you from the competition, both within your industry and the startup community as a whole. Standing out will help to attract more funding, media attention and customers.
4. Communicate Clearly
Startups are often founded on highly specific and unique ideas or products. Complex ideas need to be explained clearly to both customers and investors. Good brand design cuts through the clutter, and communicates nuanced ideas in a coherent, easy-to-understand manner.
5. Create a Foundation
A good brand foundation allows for growth, which is the ultimate goal of any startup. When a brand and its elements are planned with this in mind from the beginning, there is far less improvised ‘thinking on the fly’ when it’s time to scale up your marketing efforts.