For sleep medicine physicians and clinic owners, the Michele Sleep Scoring System, developed by Younes Sleep Technologies, automatically scores sleep studies. Using clinically tested software, this reliable and automated tool dramatically reduces test scoring time, while also ensuring scoring integrity, allowing for overall improved diagnoses and treatment of sleep disorders as well as increased sleep lab productivity.

The Opportunity

Relish developed a comprehensive brand for Michele Sleep Scoring System along with a go-to-market strategy targeted at doctors and sleep clinic operators. It clearly communicated the unique value proposition of this revolutionary sleep scoring software in an international market.

Key Services Provided


  • Marketing & Communications Strategy
  • Brand Strategy
  • Concept Development through Rapid Ideation


  • Brand & Identity Development
  • Campaign Development
  • Graphic Design, Illustration & Iconography
  • Style Guides & Toolkits
  • Website Development
  • Video & Post Production
  • Copywriting


  • Content Creation, Curation & Implementation
  • Advertising
  • Media Buying
  • Earned Media & Public Relations
  • Search Engine Optimization (SEO)
  • Email Marketing