Background

Visage is Winnipeg’s newest state-of-the-art cosmetic clinic. Offering a range of advanced cosmetic treatments and surgical procedures, Visage specializes in “the neck-up”. The concept is the brainchild of Dr. Ali Esmail, Winnipeg’s first and only fellowship-trained facial plastic surgeon. The new clinic was designed to provide a patient-oriented, intimate, non-clinical environment with an aesthetic punctuated by gold, black and warm/cold contrasts. 

The Opportunity

Dr. Esmail approached Relish to develop branding and marketing materials that would reflect his leading service offering and unique physical space.

Much of the brand is derived from the logomark, which is a stylized ‘V’ which adheres to ideal human face proportions. From the icon, pattern elements were developed, and it’s linear aesthetic was carried throughout various brand collateral.

Four informational booklets were created, focusing on the key service areas offered at Visage; facelift, rhinoplasty, eyelift and lasers and injectables. A conversational yet informative tone was used in order to connect with readers and warm, appealing visuals were employed to tie it all together. 

Print components were complimented by an immersive web presence, along with a suite of social media graphics. The website provides potential customers with the details of this procedure, videos as well as before and after photos of previous patients. A marketing campaign was also developed and included both digital and traditional advertising.

The Result

The brand expression was integral in a successful launch, and continues to resonate with clients and staff alike. 

Key Services Provided

Think

  • Marketing & Communications Strategy
  • Brand Strategy

Make

  • Brand & Identity Development
  • Campaign Development
  • Style Guides & Toolkits
  • Copywriting
  • Magazine & Book Design

Market

  • Advertising