Background

Timber Ridge Homes is a family-owned and operated business that has been building homes and cottages across Saskatchewan, Manitoba and Northwestern Ontario for over a decade.

Founded on the belief that building a new home or cottage should be an enjoyable, positive experience, Timber Ridge Homes is dedicated to quality craftsmanship and attention to detail. They are committed to providing its clients with the home or cottage of their dreams and has quickly become one of the top timber frame builders in Canada.

The Opportunity

Timber Ridge approached Relish in November 2018, looking for a brand expression, the goals being to create new sales opportunities and set them apart from their competitors.

Relish conducted a competitive analysis and brand audit, providing Timber Ridge with recommendations, a brand strategy and new brand framework. A new logo and marketing materials were developed, including website, trade show display and e-marketing tools.

Relish also developed a campaign for Timber Ridge’s VIP Spring Timber Tour. With a theme based on memories, curated packages were delivered directly to pre-qualified individuals over a nine-week period as a way to invite them on this exclusive and inspiring tour.

A social media and content strategy were introduced with continued support in content creation, curation and implementation as well as reporting.

The Result

After just a few months in the public sphere the new brand expression has resulted in greater social media engagement, increased sales leads and was integral in already signing a significant piece of new business.

Key Services Provided

Think

  • Brand Strategy
  • Social Media Strategy & Deployment Planning
  • Concept Development through Rapid Ideation
  • Search Engine Optimization (SEO) Auditing
  • Wireframing & UX Design

Make

  • Brand & Identity Development
  • Style Guides & Toolkits
  • Prototyping
  • Website Development
  • Copywriting

Market

  • Advertising
  • Social Media Marketing
  • Experiential Marketing