Background

The Oseredok Ukrainian Cultural and Educational Centre is one of North America’s largest and most unique Ukrainian cultural and non-profit heritage resource centres with a museum, art gallery, library, archives, cultural programming and a boutique. Founded in 1944, Oseredok celebrates the remarkable achievements and legacy of the Ukrainian Canadian community in Canada. In 2014 the organization hosted a benefit concert and dinner gala, a performance featuring soprano Andriana Chuchman and her mentor Tracy Dahl, “From the Met to the Met.”

The Opportunity

Relish developed a website, online ads and event program that incorporated the letter M element as a distinguishing feature for this event at the Metropolitan Entertainment Centre in Winnipeg. Both Chuchman and Dahl, Canada’s premier coloratura soprano, have performed at the Metropolitan Opera House in New York City, providing the “Met to the Met” moniker inspiration for the evening.

Key Services Provided

Think

  • Concept Development through Rapid Ideation

Make

  • Brand & Identity Development
  • Campaign Development
  • Graphic Design, Illustration & Iconography
  • Website Development

Market

  • Advertising