MLH Law Corporation

A unique identity punctuated by dialogue and collaboration


Following the departure of former partner Connie Peterson, Peterson King Law organically evolved to become Mitousis Lemieux Howard Law Corporation, with new ownership falling under long term associates, Maria Mitousis and Renée Lemieux Howard. The resulting firm is a family-centred law practice that provides its clients with holistic, innovative and personalized solutions.

The Opportunity

Working with the new ownership group, we were tasked with developing a brand experience that was authentically pragmatic and tenacious while remaining sincere and caring. As a smaller office that is more communicative and informal than larger law firms, a strong point of distinction was identified as a rallying-point for the brand framework.

Services Provided


  • Brand Strategy


  • Brand & Identity Development
  • Graphic Design, Illustration & Iconography
  • Style Guides & Toolkits
  • Copywriting
  • Retail, Point-of-Sale & Environmental Design


  • Production Management