Holy Family Home is dedicated to providing the elderly with care in a loving environment based on Christian ideals and principles. In 2011, a new 157-bed building and revitalization of its existing facilities was announced, and a $10 million capital campaign was born.

The Opportunity

Working with Traffic Advertising, the Life. Love. Legacy. Capital Campaign was conceived, asking community members to support this exciting time in the home’s history. The campaign reflects on what it means to live a fulfilled life, and ultimately emphasizes how much fulfillment can be achieved from an enduring legacy. To date over $8M has be raised.

Key Services Provided


  • Brand & Identity Development
  • Campaign Development
  • Graphic Design, Illustration & Iconography
  • Style Guides & Toolkits
  • Website Development