Bold expression and accessibility take centre stage
Background
The Royal Manitoba Theatre Centre (Royal MTC) is Canada’s first English-speaking regional theatre, known for its rich history and community engagement. They host over 250 annual performances, including a regional tour and the second-largest North American Fringe Festival. In 2009, their John Hirsch Mainstage Theatre received a National Historic Site designation. In 2013, they rebranded to attract a younger audience, emphasizing inclusivity. In 2021, the brand was refreshed under the guidance and vision of new Artistic Director, Kelly Thornton.
The Opportunity
Relish has been an ongoing partner for Royal MTC, providing design and marketing support, adhering to strict industry standards, and collaborating on theatre-season creative campaigns and events. A shared desire to enrich the cultural and artistic landscape of Manitoba continues to unite and inspire the collaboration between Relish and Royal MTC.
Services Provided
Think
- Brand Strategy
- Concept Development through Rapid Ideation
- Wireframing & UX Design
Make
- Brand & Identity Development
- Campaign Development
- Graphic Design, Illustration & Iconography
- Style Guides & Toolkits
- Website Development
- Copywriting
- Retail, Point-of-Sale & Environmental Design
Market
- Advertising
- Social Media Marketing
Support
- Monthly Service Retainers
- Production Management
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Client Testimonial
“I trust the team at Relish, and the work is great. The length of our relationship should begin to speak to how successful our partnership has been. I use the term partnership deliberately, as I really do see them as such.”
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