Background

North Forge Technology Exchange is the result of a collaborative merger between The Eureka Project, AssentWorks, Ramp Up Manitoba and the Startup Winnipeg program. As individual entities, these agencies have helped over 60 innovation-based companies access over $180 million in financing. Now a uniform team, they occupy over 27,000 square feet of innovation space across multiple locations in Manitoba.

The Opportunity

Relish was tasked with creating a brand identity that would allow the merging companies to speak with one, unified voice. The result is a brand centred around clean, industrial graphics, a minimal colour palette and bold, confident language.

The brand footprint is large, encompassing multiple platforms from a responsive website, video and social media, to print, signage, merchandise and a full battery of over 30 custom icons. From north to south, Relish ensures it all stays on-point and on-brand.

Key Services Provided

Think

  • Marketing & Communications Strategy
  • Brand Strategy
  • Social Media Strategy & Deployment Planning
  • Concept Development through Rapid Ideation
  • Content & Asset Management Planning
  • Public Relations & Earned Media Strategy

Make

  • Brand & Identity Development
  • Graphic Design, Illustration & Iconography
  • Style Guides & Toolkits
  • Video & Post Production
  • Copywriting
  • Merchandise & Uniform Design
  • Retail, Point-of-Sale & Environmental Design

Market

  • Content Creation, Curation & Implementation
  • Advertising
  • Social Media Marketing
  • Earned Media & Public Relations
  • Email Marketing

Support

  • Monthly Service Retainers
  • Social Monitoring, Content Management and Reporting