A new name and calling card for those who dare to do
Background
North Forge Technology Exchange is the result of a collaborative merger between The Eureka Project, AssentWorks, Ramp Up Manitoba and the Startup Winnipeg program. As individual entities, these agencies have helped over 60 innovation-based companies access over $180 million in financing. Now a uniform team, they occupy over 27,000 square feet of innovation space across multiple locations in Manitoba.
The Opportunity
Relish was tasked with creating a brand identity that would allow the merging companies to speak with one, unified voice. The result is a brand centred around clean, industrial graphics, a minimal colour palette and bold, confident language.
The brand footprint is large, encompassing multiple platforms from a responsive website, video and social media, to print, signage, merchandise and a full battery of over 30 custom icons. From north to south, Relish ensured it all stayed on-point and on-brand.
Services Provided
Think
- Marketing & Communications Strategy
- Brand Strategy
- Social Media Strategy & Deployment Planning
- Concept Development through Rapid Ideation
- Content & Asset Management Planning
- Public Relations & Earned Media Strategy
Make
- Brand & Identity Development
- Graphic Design, Illustration & Iconography
- Style Guides & Toolkits
- Video & Post Production
- Copywriting
- Merchandise & Uniform Design
- Retail, Point-of-Sale & Environmental Design
Market
- Content Creation, Curation & Implementation
- Advertising
- Social Media Marketing
- Earned Media & Public Relations
- Email Marketing
Support
- Monthly Service Retainers
- Production Management
- Social Monitoring, Content Management and Reporting
- Secure Canadian Hosting
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Client Testimonial
“Relish is an incredible partner and I don’t use that word lightly. They understand our market and have helped us build a powerful brand that our organization and community rallies behind everyday. The team approach at Relish is also very agile, which really works for us. As a not-for-profit, we do not always have the luxury of being able to plan everything we want to do months in advance, nor do we necessarily know what we need every step of the way. Relish is fantastic at anticipating our needs and making great recommendations that help accomplish our goals and grow our brand.”
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